The Olympic Torch Goes Green & Brings Money

The 2012 London Olympics expected to bring huge profits to the heart of the country while paving the way for a sustainable future

The city of London is looking forward to the year 2012, when it will provide hosting facilities for the biggest sporting event on the planet: the Summer Olympic Games. Many Londoners see the event as a motive for pride, something positive that will shake up the capital. In 2012, London will be the first city to hold the Olympic Games three times: is there a better way to leave the credit-crunchy image behind and move on to a more luminous future? If the Olympic Delivery Authority will perform according to plan, the XXX Olympiad is expected to be a golden goose that will draw a huge amount of new energy and resources to the heart of the country. Of course, we’re not just talking about sporting emotions and a colorful atmosphere: the event spells huge profits and many employment opportunities.

The Olympic Games usually require the host city’s local authorities to embark on a massive demolition and construction plan, in order to provide the best facilities for each sporting event. However, the Millennium Dome experience has taught Londoners that white elephants are not the best way to raise your city’s business profile. This is why the ODA is committed to showing some common sense and parsimony, in order to leave a legacy that will help the territory long after the last gold medal has been assigned. The project should trigger the urbanistic regeneration of East London and particularly Stratford, which will be the site of the Olympic Park. The majority of venues are divided into three zones – Olympic, River and Central – within the Greater London area. Of course, some particular sports will necessitate external venues (i.e. sailing events will be based on the Isle of Portland in Dorset). The Olympic organisers highlighted the need for major improvements in the public transport system, including the expansion of the Overground service, upgrades to the DLR and the Northern line, and the construction of a new, high speed service called “Javelin”.

The 2012 London Olympiad might not turn out as spectacular as Beijing 2008, but it will definetely be greener. An indipendent scrutiny body called the Commission for a Sustainable London 2012 has been set up by the London 2012 Committee and London 2012 stakeholders to make sure all work is done according to sustainable standards. This Commission is the first body of its type in the history of the Games. The organisers have promised that this will be the world’s first sustainable Olympic event: it will shape the way major sporting or cultural events are commissioned and organised. This structural revolution includes reusing demolition material for new venues and parklands, and even recycling entire buildings to be re-assembled off site!

Who said that greener building projects cannot be economically profitable? The 2012 London Olympics are expected to boost the construction industry output by 10%, and to create thousands of new jobs in the UK. Favourable circumstances that will doubtlessly benefit companies in the construction and transport sectors, especially those that operate recycling policies and buy used equipment rather than new.

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